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Shaping the future of digital banking: ebankIT’s role in a transforming landscape
ebankIT has been recognized by Celent in the 2025 “Retail Digital Banking Platforms: North America Edition” report.
ebankIT was named a Functionality Standout, a recognition that underlines the platform’s robust capabilities and breadth of features. Celent highlighted ebankIT’s ability to deliver a comprehensive digital banking experience that enables financial institutions to meet customer expectations today, while preparing for tomorrow’s challenges.
Ce is a leading research and advisory firm dedicated to helping financial institutions navigate the fast-changing world of technology. Known for its independent analysis, Celent ’s reports are a trusted benchmark for banks, credit unions, and technology providers across the globe.
Market forces driving change
The report provides an in-depth review of leading digital banking platforms serving the North American market. It assesses solutions across critical dimensions such as functionality, customer experience, innovation, and adaptability, helping financial institutions make informed technology decisions.
According to Celent, the digital banking landscape is undergoing a transformation, driven by a convergence of market pressures and technological advancements.
As Celent highlights in the report, the pace and nature of change in digital banking platforms today clearly diverge from those of just two years ago.
Financial institutions are no longer simply digitizing services, they are reimagining how they engage, personalize, and deliver value to customers.
At the heart of this transformation are three critical “change imperatives” that are reshaping both engagement models and implementation strategies:
- Mobile-first design for business banking
- Seamless integration across financial products
- Extensive Configurability and Personalization
The focus is shifting from basic functionality to strategic engagement and user-centric design. Celent’s report identifies a set of features that are no longer optional—they are essential for financial institutions aiming to stay competitive and relevant in a rapidly changing market.
Features that matter now
ebankIT’s Strengths: a global, flexible platform
Celent's recognition highlights ebankIT’s commitment to delivering cutting-edge digital banking solutions that empower financial institutions to offer seamless, innovative, and future-ready experiences for their customers.
1. Global expertise
ebankIT’s recognition is rooted in its ability to deliver a truly global and adaptable digital banking experience.
With a cross-national footprint spanning Europe, the Middle East, Africa, and North America, the platform demonstrates deep expertise in serving diverse financial institutions.
Its clean and intuitive user interface is complemented by a robust third-party partner network, enabling seamless integration and rapid innovation.
Banks benefit from exceptional flexibility in deploying features tailored to specific customer segments, while the built-in User Engagement Hub empowers them to gather real-time feedback directly within the digital channel.
Additionally, ebankIT’s support for multi-region and multi-language configurations ensures that institutions can scale and personalize their offerings across markets with ease.
2. Partner Ecosystem and Integration
A key strength of ebankIT’s platform lies in its modular, partner-friendly architecture, which enables financial institutions to innovate rapidly without compromising stability or control.
The platform comes pre-integrated with a curated ecosystem of trusted partners including MX for financial data aggregation, Mitek for identity verification, Entersekt for secure authentication, Wise for international payments, Unblu for collaborative customer interactions, and AgentIQ for AI-driven engagement.
This extensive partner network allows banks to extend their capabilities seamlessly, choosing best-in-class solutions that align with their strategic goals.
Beyond integration, ebankIT provides hands-on support throughout the implementation process, including UI customization to ensure that each institution’s brand and user experience are fully reflected. This flexibility empowers banks to deliver differentiated offerings while maintaining operational efficiency and scalability across markets.
3. Data-Driven Insights
ebankIT’s platform includes a built-in analytics portal offering digital channel owners a powerful tool to monitor, measure, and optimize user engagement.
This enables banks to access real-time insights into customer behavior, feature usage, and channel performance, helping them make informed decisions that drive growth and improve service delivery.
While leveraging this capability does require some familiarity with BI tools, the value it delivers is substantial: from identifying friction points in the user journey to uncovering opportunities for personalization and cross-selling.
By embedding analytics directly into the platform, ebankIT empowers financial institutions to move beyond intuition and operate with data-backed precision, turning every interaction into a learning opportunity and every insight into a competitive edge.
Leading with vision and functionality
ebankIT is proud of this recognition and will continue to invest in research, innovation, and customer success, driving digital banking forward in 2025 and beyond. The goal remains the same: to help financial institutions deliver humanized, seamless, and future-ready banking experiences.Ready to compose the future?
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