ebankIT, a global leader in digital banking solutions, has partnered with Doshi, a financial‑literacy and digital engagement platform designed to help younger generations build healthy financial habits.
This collaboration strengthens ebankIT’s ecosystem with new, education‑driven engagement capabilities that support financial institutions (FIs) in connecting with Gen Z and emerging customer segments.
The joint solution brings educational quests, friendly‑competition leaderboards, and community challenges into the banking experience, helping institutions encourage responsible financial behaviors while increasing engagement.
Together, ebankIT and Doshi enable banks and credit unions to deepen member relationships, enhance their digital value proposition, and remain competitive in a market where education, personalization, and relevance are key.
"The best financial institutions don't just hold deposits, they grow them." said Daniel Rose, Founder & CEO of Doshi. " Through ebankIT's trusted infrastructure, Doshi brings personalised financial education to credit unions and banks worldwide, turning their digital channels into an engine of member engagement and deposit growth."
Financial institutions using Doshi report 20-40% increases in in-app engagement, translating to higher member lifetime value and reduced churn. By embedding these engagement mechanics into ebankIT's platform, financial institutions can drive consistent interaction with younger account holders while reinforcing financial education and healthy money habits.
“At ebankIT, we believe that the future of digital banking lies in creating meaningful, purpose‑driven experiences. By partnering with Doshi, we’re empowering financial institutions to engage younger generations through education, personalization and responsible financial behaviors,” said Renato Oliveira, Co‑Founder and CEO of ebankIT. “This collaboration reinforces our commitment to delivering innovative solutions that help banks and credit unions build lasting relationships with their customers.”