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1st Choice Savings and Credit Union Delivers Exceptional Member Experiences with Launch of Celero Xpress Digital Banking Platform

16 July, 2021
BY ebankit

Digital transformation project centered around delivering an intuitive and tailored financial experiences for 1st Choice members.

1st Choice Savings and Credit Union never stops looking for new ways to make banking simpler, smarter, and better. That is why we are excited to announce the launch of an innovative digital banking platform and mobile app that makes banking a convenient, intuitive, and seamless experience with every log in, and every transaction. This new experience, which is built on Celero Xpress™ digital banking platform, powered by ebankIT, went live on July 6th with over 65% of active users successfully onboarding within the first week. In a time where there is an urgency for expanded digital and remote banking, this digital advancement project was crucial in ensuring that we put our members' financial wellbeing first.

The digital transformation includes a new website with improved visuals and functionality, a digital banking site that allows members to monitor and complete all their personal and business transactions, and a new and improved mobile app with personalization options.  We have also upgraded our security enhancements features, which include two-factor authentication, secure messaging, and account alerts to provide an added layer of security for members. With the new enhancements and customization features, our members can personalize their digital experience to suit their financial goals and lifestyle.

The platform was created with member experience at the forefront. “We selected Celero as our partner in digital transformation because of their well-defined and integrative approach to assessing, designing and operationalizing impactful improvements to members’ experiences and internal processes, while fostering a culture of member-centric innovation. Through this process, we anticipate achieving our goal of better understanding our members and delivering tailored and seamless experiences that continue to enrich their financial well-being as their needs evolve,” says Jason Sentes, CEO, 1st Choice Credit Union and Savings.

“We valued the collaborative process with 1st Choice in launching their new Celero Xpress platform and delivering an innovative and secure banking experience. Digital banking is such a critical and valued member touchpoint, and this achievement highlights 1st Choice’s commitment to continually advancing the experience they provide their members,” says Richard Hannah, CEO, Celero.

“We want to congratulate 1st Choice Credit Union on the release of its new digital omnichannel banking platform. At ebankIT, we are always working on a stream of new digital solutions, and we are very happy to share them with the 1st Choice Credit Union community. This project stands as an example of how credit unions can successfully undertake the shift to a new technological standard,” says Renato Oliveira, founder & CEO, ebankIT.

We hope that our members will enjoy the numerous digital enhancements with this new platform.

About 1st Choice Savings and Credit Union
1st Choice Savings and Credit Union is a full-service financial institution, that offers everything a bank can offer you, and more! We’re the banking alternative for Southern Albertans, serving approximately 17,000 member-owners, based out of Lethbridge, Alberta.

Our most unique features are our membership and profit sharing. When you bank with us, you are a valued member-owner. At 1st Choice Savings we are member-driven, not profit-driven. Rather than giving profits to select stockholders, we reinvest our income to expand the benefits for you, and pay out annual dividends to our members.

About ebankIT
ebankIT is an award-winning company with a proprietary leading Omnichannel Digital Banking Platform which enables banks and credit unions to achieve their full potential. Its flexible and robust out-of-the-box features allow a fast and seamless digital banking transformation. 

By strengthening customer relationships and taking advantage of third-party innovations through open banking possibilities, the success of ebankIT platform has already translated into increased digital revenues and costs minimization for dozens of financial institutions worldwide serving millions of customers or members. For more information, visit ebankit.com.

About Celero
Celero is a leading provider of digital technology and integration solutions to credit unions and financial institutions across Canada. Clients trust Celero’s proven track record delivering innovative banking technologies, digital and payment solutions, cloud computing, outsourcing, IT, and advisory services.

Celero offers reliability and security through its world-class hosted banking system and data centre operations. With key partnerships across the globe, Celero also brings the scale and extensive capabilities of multinational technology companies and the focused expertise of fintech startups. For more information, visit celero.ca.



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