Banking campaigns: personalized marketing made easy

Crafting your marketing campaign with ebankIT

The ebankIT Marketing Campaign Tool is a management tool that helps banks and credit unions to plan, implement and monitor their campaigns. It streamlines the creation process, allowing financial institutions to dedicate more attention to other essential aspects of their business.

In only 5 simple steps, you can swiftly build a campaign: 

The campaign tool allows you to determine every aspect of your campaign. As your marketing campaign evolves, your goals may shift as well as customer preferences, and your target audience may no longer resonate with the same content that initially attracted them.

You can easily implement a new campaign with new attributes to keep up with your business objectives. This can help you stay competitive and ensure that your campaigns always reach the right audience.

The Power of Personalization

Since the pandemic’s inception, the spike in online interactions has raised expectations, exposing customers to the personalization tactics of e-commerce heavyweights while increasing the bar for everyone else. Personalization is now the default norm for engagement, from online to mobile to in-person encounters.

Hyper-personalization has become essential for banks and everyone providing financial services. Banks need to focus on the customer experience in order to offer unique services to their customers.

71% of consumers expect companies to deliver personalized interactions and 76% get frustrated when this doesn’t happen.

- McKinsey, 2021

The ebankIT Marketing Campaign Tool allows you to define your audience based on different characteristics such as age, birthday, marital status, job, credit score, loans, and more so that you can effectively target and connect with a specific group of clients. 

ebankIT’s solution also grants greater flexibility to import existing marketing lists from XLM files or to create new ones based on various attributes within the interface.

Measure the Success of Your Campaign

After launching your campaign, it is essential to assess its performance to gauge the impact of your efforts and identify areas for improvement.

The ebankIT Marketing Campaign Tool includes an analytics tool that can track metrics such as views, clicks, lead generation, and conversions, providing valuable insights. It collects data from the various channels showcasing the campaign and presents all the information into an intuitive dashboard in real-time.

With this information, banking marketers can accurately personalize the content of future campaigns without requiring significant funds.

Launch your Marketing Campaign with ebankIT

The ebankIT Marketing Campaign Tool is a game-changer when it comes to banking marketing campaigns. Experience an effortless process that will save you time and resources when launching your marketing campaign. Download the brochure if you want to know more.